If you are a marketer and you are still just talking about getting a Twitter strategy together, here is some data to help you get on board. A new study done by Interpret LLC shows that, among other things, users of Twitter are more likely to click on ads:

• Twitter users were twice as likely to report rating or reviewing products online (24% to 12%)
• 20% of Twitterers sometimes click on ads, compared to just 9% of non-users
• Again, 20% of Twitterers reported visiting company profiles or web sites, almost twice as much as non-Twitterers (11%)

This helps to dispel the myth that consumers are not interested in having a relationship with your brand while on a social network. Consumers are not only interacting more with advertising, but also checking out company profiles and rating products. It's this kind of interactivity that serves your brand by building more connective relationships with your customers.

If you want help deciphering social media or putting together your strategy for Twitter, contact us at Vigor Consulting today.

Reference this study: http://www.businessinsider.com/twitter-users-are-an-advertisers-dream-come-true-2009-9

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