I am thrilled to finally be up and running online with Vigor Digital Consulting! After over 15 years in digital marketing and advertising with multiple Seattle-based startup companies, I have ventured out on my own and hope to use my myriad of experience to help companies of all sizes and stages create effective "online" strategies.

I started my career with Avenue A (now Razorfish) in 1998 when online marketing was init's infancy (pre-Google!) and search engines still included Magellan, Lycos and Overture. I worked with clients such as Eddie Bauer, Microsoft, David's Bridal and others to plan effective media campaigns and provide positive ROI results. Clearly the web has grown by leaps and bounds since 1998 and the term "online" certainly doesn't begin to cover what is in the marketers toolbox in 2009. These days, I define "online" to include mobile applications on PDA's such as iPhone, Google phones, Blackberry and Palm as well as SEO, SEM, traditional banners, rich media, email, desktop extentions of online networks such as Tweetdeck, of course Facebook, Digg, Reddit, Delicious, Twitter and essentially any technology-based platform through which you can reach your customers and join the conversation. There are far more ways to acquire new customers and communicate to current customers or brand enthusiasts than ever before! However, with that often comes fear and trepidation from marketers who are unsure of how to utilize these new tools.
The mission of Vigor Consulting is to de-mystify these platforms and tools and work with your company to create a custom strategy that ultimately allows you to reach your goals. We have combined experience across several areas: marketing, advertising, business development, strategic consulting, SEM, SEO, social media, conversion and website optimization and more.

My goal for this blog is to be informative and give you an idea of our perspective. I must admit, I'm not the best blogger, but I hope you'll stay tuned for what we have to say about many of these tools and various technology platforms.